Post by account_disabled on Jan 27, 2024 4:13:15 GMT
However, not every outlet or creator will see value or understand how the content connects to their audience. This problem requires creativity. So, I like to use a creative framework that starts with identifying what assets you have, makes a connection between the asset and the customer, and then ends with creative enablement of the assets. linkable assets is: Ambassador: Learn the ideal customer(s) pain, gains, and workflows. Find assets: Identify the company’s owned assets that solve pains for your customers.
Position assets: Find a story explaining how the asset impacts the customer’s goals DB to Data or needs. Create assets: Use a design-thinking method to enable the story to be told by internal and external trusted sources. The story is ready to be told with the assets identified, but now you need to create a content asset. Tip: Before you start planning the asset, set the overall team or project objectives using the OKR methods. Get the daily newsletter search marketers rely on.
Business email address Get Search Engine Land in your inbox. See terms. Creating a linkable asset with ChatGPT Generative AI has its limitations, but I’ve been able to create useful tools and templates to solve foundational pain points using ChatGPT. Be an ambassador Have ChatgGPT act like a product manager and explain the customer journey, pains, and needs.
Position assets: Find a story explaining how the asset impacts the customer’s goals DB to Data or needs. Create assets: Use a design-thinking method to enable the story to be told by internal and external trusted sources. The story is ready to be told with the assets identified, but now you need to create a content asset. Tip: Before you start planning the asset, set the overall team or project objectives using the OKR methods. Get the daily newsletter search marketers rely on.
Business email address Get Search Engine Land in your inbox. See terms. Creating a linkable asset with ChatGPT Generative AI has its limitations, but I’ve been able to create useful tools and templates to solve foundational pain points using ChatGPT. Be an ambassador Have ChatgGPT act like a product manager and explain the customer journey, pains, and needs.