Post by account_disabled on Oct 25, 2023 10:56:43 GMT
It should now be clearer why attention represents such a precious asset today, in the field of marketing but not only. And if in past centuries the hopes of getting rich took shape in legendary and adventurous activities such as the gold rush, in the digital age the goods to be acquired are less concrete but not easier to find. The new pioneers are not looking for nuggets, but for people's attention. As Michael H. Goldhaber wrote in , the global economy is moving from a material based economy to an economy based on human attention span. It can be said that attention is today like a currency and that users pay for a product or service through it.
The goal is currently to get users to spend as much time as possible on an app or website. All theories about human attention agree that this human faculty has a limited capacity. Return to index The roots of the attention economy Although the attention economy represents a relatively recent field of research and its theorization is contemporary, its theoretical roots go seo expater bangladesh ltd back a long way . To better delve into the nature and historical evolution of the attention economy we recommend Goldhaber's text, entitled The Attention economy and the Net . Although the term attention economy was not created directly by the author but by the economist, cognitive psychologist and computer scientist Herbert A.
Simon, the essay allows us to understand where it comes from and what its implications are. A historical hypothesis for the attention economy The premises for the birth of the attention economy, according to Goldhaber, were created following the historical fracture between a feudal type economy and another of a capitalist nature . The traumatic transition would have emptied the nobility, which over the centuries had become increasingly rich, dominant and prestigious, of a real function or importance within society.
The goal is currently to get users to spend as much time as possible on an app or website. All theories about human attention agree that this human faculty has a limited capacity. Return to index The roots of the attention economy Although the attention economy represents a relatively recent field of research and its theorization is contemporary, its theoretical roots go seo expater bangladesh ltd back a long way . To better delve into the nature and historical evolution of the attention economy we recommend Goldhaber's text, entitled The Attention economy and the Net . Although the term attention economy was not created directly by the author but by the economist, cognitive psychologist and computer scientist Herbert A.
Simon, the essay allows us to understand where it comes from and what its implications are. A historical hypothesis for the attention economy The premises for the birth of the attention economy, according to Goldhaber, were created following the historical fracture between a feudal type economy and another of a capitalist nature . The traumatic transition would have emptied the nobility, which over the centuries had become increasingly rich, dominant and prestigious, of a real function or importance within society.