Post by arafat on Dec 2, 2023 5:34:43 GMT
Their marketing automation platform isn’t focused purely on acquisition – they’re focused on the customer lifecycle and finding the right customers, retaining those customers, and growing the relationship with those customers. That’s much more efficient than the endless search for leads. T2C put together this infographic asking an important question, why don’t we structure our marketing departments this way? Why don’t we have leaders within the organization tasked with acquisition, retention, and developing customers? It’s a great question since we watch as many marketing teams simply get sucked into lead generation and never get a chance to work on current customer relationships or growing those relationships.
Is your organization organized in this manner? How about your Key Performance Fax Lists Indicators (KPIs), are they focused across the spectrum of the customer lifecycle? I think this makes great sense! If you could organize your teams and KPIs around sales, experience and loyalty – you truly have a customer lifecycle focused marketing organization! 3-pillars-of-marketing Can you hear the screams? Wow.. Jenn Lisak did when she posted on. The howls of displeasure were immediate and our agency was even labeled unethical by one person. The tweets were so ridiculous that Jenn removed the Tweet and discontinued the conversation. When Jenn told me the reaction, I was really irritated. First, the irony of someone on a platform that markets and sells its data openly is a bit ironic. Second, the immediate reaction that Jenn received was incomprehensible. Despite Jenn’s grace, humility and expertise… people that followed her immediately assumed the lists were going to be used for evil.
The assumption was that these lists were to SPAM the crap out of people. Yes… a seasoned marketer and agency that specializes in email communication, partners on an email marketing platform, and has a key partnership with a deliverability platform… would somehow think that it’s a great idea to begin spamming businesses. Oy. When I was in the direct mail industry, we purchased lists non-stop. Heck, one of the incredible strategies that President Obama’s campaign did was to purchase millions of records of personal information to develop community outreach programs where they made sense… leading him to beat Hillary Clinton (who owned the Democratic database) and snag the lead in the election. Buying data should be an investment for every business! To SPAM? Quite the opposite! Utilizing business data enables marketers to do a ton of highly targeted campaigns that help them avoid SPAM altogether! Appending Data to existing customer lists can help provide you with up to date business information, segmentation data, contact information, and other key information.
Is your organization organized in this manner? How about your Key Performance Fax Lists Indicators (KPIs), are they focused across the spectrum of the customer lifecycle? I think this makes great sense! If you could organize your teams and KPIs around sales, experience and loyalty – you truly have a customer lifecycle focused marketing organization! 3-pillars-of-marketing Can you hear the screams? Wow.. Jenn Lisak did when she posted on. The howls of displeasure were immediate and our agency was even labeled unethical by one person. The tweets were so ridiculous that Jenn removed the Tweet and discontinued the conversation. When Jenn told me the reaction, I was really irritated. First, the irony of someone on a platform that markets and sells its data openly is a bit ironic. Second, the immediate reaction that Jenn received was incomprehensible. Despite Jenn’s grace, humility and expertise… people that followed her immediately assumed the lists were going to be used for evil.
The assumption was that these lists were to SPAM the crap out of people. Yes… a seasoned marketer and agency that specializes in email communication, partners on an email marketing platform, and has a key partnership with a deliverability platform… would somehow think that it’s a great idea to begin spamming businesses. Oy. When I was in the direct mail industry, we purchased lists non-stop. Heck, one of the incredible strategies that President Obama’s campaign did was to purchase millions of records of personal information to develop community outreach programs where they made sense… leading him to beat Hillary Clinton (who owned the Democratic database) and snag the lead in the election. Buying data should be an investment for every business! To SPAM? Quite the opposite! Utilizing business data enables marketers to do a ton of highly targeted campaigns that help them avoid SPAM altogether! Appending Data to existing customer lists can help provide you with up to date business information, segmentation data, contact information, and other key information.