|
Post by account_disabled on Dec 7, 2023 6:20:51 GMT
What is customer experience – a reminder It is a well-known truth that a satisfied customer is a returning customer. However, it is worth noting that a customer satisfied with a given service is very likely to B2B Email List recommend it to others. This is why customer experience plays a key role in building a brand and its image in the market. It starts from the moment of getting to know the brand and is then shaped by the way products and services are presented, the ease of finding answers to nagging questions, the quality of customer service together with the smoothness of purchasing from ordering through to delivery as well as the quality of post-purchase service. The aesthetics and design of a website or stationery store are also of significant value. Business owners, directors, and managers should keep in mind that their brand is not determined and evaluated by their product alone. Customer experience refers to the entire path to purchase, the acquisition of product information, and all consumer interactions with the brand such as advertising efforts, promotion, social media channels, sales process, price, service and customer service, and the product itself. The UX design process in 5 easy and simple steps User experience vs customer experience – what is the relationship between them? User experience is an experience related to a specific product, while customer experience is a collection of experiences related to many aspects of the brand as a whole. What they certainly have in common is their impact on the brand’s image in the market, the number of customers and ultimately on the success and revenue of the company.
|
|